Placebo are today announcing their first new single in five years. Listen to Beautiful James here.
Over the course of more than 25 years, and over 13 million album sales, Placebo have shown themselves to be masters at cataloguing the human condition. The band’s unique way of examining both its flaws and beauty has for a long time made them a refuge for those who felt that the trappings of tradition, and the mainstream, were exactly that – a trap.
Placebo continue to shine a light on the aspects of our society that are all too often viewed by some with scepticism at best, and hatred at worst.
What you need to know about Beautiful James
Against the backdrop of splintering global relations, unchallenged online abuse and widespread fear among the narrow-minded of what they cannot understand, Beautiful James brings with it a message of defiance that seeks to normalize and celebrate non-heteronormative relationships in song.
Brian Molko comments further about the release of Beautiful James:
“If the song serves to irritate the squares and the uptight, so gleefully be it. But it remains imperative for me that each listener discovers their own personal story within it - I really don’t want to tell you how to feel.”
Created through the glaze of insomnia, the band turned their creative process on its head in order to bring Beautiful James to life. It meant approaching their work together in a new way, which began first with photographic imagery and a song title that evoked a certain feeling - long before any music was written. The resulting song is as powerful as it is tender – a resolutely defiant and ultimately necessary piece of art.
Beautiful James is not a polemic, or even a conversation. It is a statement - one that is as clear and bold as they have ever made.
What you need to know about Placebo
Placebo are one of the defining alternative rock bands of the past 25 years, with 13 million albums sold to date worldwide.
The band’s self-titled debut album helped pave the way for a strong shift in British music, acting as an antithesis to Britpop and inspiring a generation of bands to follow them. Placebo went on to claim their place in British music history with five top ten albums in the UK, collaborating with music legends including David Bowie, Robert Smith and Michael Stipe.
The group played sold out tours and festival headline slots across the globe.